Hasbro Overlords

The Hasbro Overlords are the evil beings who pretty much created our favourite toy lines and a lot of tv shows. They control the fate of every transformers, so if a character's toy isn't selling well, they're as good as dead. But if their toy is selling really well, they'll either get a new paintjob or some random gimmick. Lord Disney plans to take them over in the near future.